Is This a Match? Who My Social-First Services Are (and Are Not) For
There’s nothing worse than a bad first date, right? You show up, the vibes are off, and you realize within five minutes that you’re looking for two completely different things. You wanted a cozy taco spot and a deep conversation; they wanted a formal three-course meal and a networking event.
Business partnerships are exactly the same way.
I’m a firm believer that I’m not the right fit for every business—and I’m actually proud of that. My "social-first" approach is specific, intentional, and a little bit different compared to the glossy, bloated world of traditional agencies.
If you’ve been scrolling my site wondering if we’d actually click, let’s lay all the cards on the table. Here is exactly who I’m for, and who I’m definitely not for.
This IS For You If...
1. You Value Authenticity Over "Aesthetics"
If you’re okay with a Reel being filmed on an iPhone in natural light because it feels "real" rather than a $5,000 production that feels like a TV commercial, we’re off to a great start. In 2026, the "polished" look is often synonymous with "ad," and people skip ads. I care about what moves the needle: lo-fi, relatable, and human content.
2. You’re a Small-to-Medium Business with a Soul
I love working with founders who are actually in their business. Whether you’re a boutique owner, a service provider, or a local maker, you have a story to tell. You aren't just a logo; you're a person with a vision. My job is to take that soul and translate it for the social media so your audience feels like they know you before they even meet you.
3. You Understand that Social Media is a Long Game
You know that "going viral" isn't a business strategy—it’s a lottery ticket. You’re looking for sustainable growth, a community that actually talks back to you in the comments, and a digital presence that reflects who you are in real life. You’re ready to build a foundation, not just a flash in the pan.
4. You’re Ready to "Hand Over the Keys"
You’ve reached the point where you realize you can’t be the CEO, the inventory manager, the customer service rep, and the full-time content creator. You’re ready to trust a partner to handle the trends, the hooks, and the engagement so you can get back to the parts of your business that actually make you money (and keep you sane).
This is NOT For You If...
1. You Want "Corporate" and Cold
If you want every post to be a perfectly symmetrical graphic with three paragraphs of formal, third-person "corporate speak," I’m probably not your girl. My style is conversational, trend-aware, and social-first. If you’re afraid to show the "messy" or human side of your brand, we’ll likely clash. I don't do "stuffy."
2. You’re Looking for an "Order Taker"
I don't just "post things." I’m a strategist and a creative partner. If you’re looking for someone to just hit 'upload' on graphics you’ve already made—without any input on how to make them more engaging—you’re better off hiring a basic Virtual Assistant. I’m here to tell you when a trend isn't right for you, or when a video hook needs to be punchier. I’m invested in your results, not just your checklist.
3. You Need a 20-Person Agency Team
If you’re a Fortune 500 company looking for a massive team with five levels of approval and a dedicated account manager for your account manager—that’s not me. I’m nimble, I’m direct, and I’m cost-effective because I don't have the overhead of a downtown office or a sales floor. You work with me, the person actually making the content.
4. You View Social Media as a "Check-the-Box" Chore
If you don't actually care about connecting with people and you just want "stuff on the page" so you don't look closed, we won't be a great fit. My services are for people who see the value in community. If you hate social media and want nothing to do with it, it's hard for me to extract the "soul" of your business to share with others.
Why This Distinction Matters (The "Rebecca" Difference)
The reason I’m picky about who I work with is simple: I want you to win. When a brand and a creator are aligned, social media stops feeling like a chore and starts feeling like an asset. When we work together, we aren't just filling a grid; we’re building a bridge between you and your future favorite customers.
If you read the "This IS For You" section and felt a sigh of relief, then we should definitely talk. You’re exactly the kind of business owner I built my services for.