Module 1: Build Your Foundation
IN THIS LESSON
I want you to think about why you’re using social media for your business. Not just because ‘you’re supposed to.’ What’s the goal?
Are you trying to build community?
Do you want to drive sales?
Or maybe you want to become a trusted voice in your industry?
When you know your ‘why,’ every post has direction. You stop posting just to fill space and start posting with purpose
Write down your top 3 goals for social media — think big picture. For example:
Grow brand awareness
Build customer loyalty
Increase online sales
Once you’ve got that, ask yourself: what does success look like for each one? Maybe success for you means getting 10 new DMs a week, or booking 5 new clients a month. Write it down.
Social media is so much more effective when it’s built on intention.
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